NEW YORK (AP) — Amazon Prime Day is here. And experts are reminding consumers to be wary of scams. Deceptions such as phony emails from people impersonating online retailers like Amazon are nothing new. But the Better Business Bureau says phishing attempts increase amid the heavy spending seen during significant sales events. Amazon’s two days of discounts for Prime members start on Tuesday. The Better Business Bureau advises consumers to watch out for lookalike websites, too-good-to-be-true social media ads, and unsolicited emails or calls. A spokesperson for the organization that because Prime Day is a huge moment on the retail calendar, “it represents an enormous opportunity for a scammer, con artist or even just an unethical business or organization.”
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